PPC Advertising & Google Ads Fundamentals

Foundations of PPC Advertising & Google Ads

Are you ready to master the essentials of PPC advertising and Google Ads? This course will guide you step-by-step through the core concepts, tools, and strategies needed to confidently plan, launch, and optimize paid campaigns. You'll learn how to set up effective Google Ads accounts, conduct keyword and audience research, create compelling ads, and measure your results for continuous improvement. By the end, you'll be equipped with the practical skills and exam readiness to drive real results and earn your Google Ads Search Certification.