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SOCIAL MEDIA MARKETING

Defining the Audience Precise target audience helps you create and deliver content effectively.

Social media is a great tool to generate leads for increased revenue. By raising increased awareness of a brand’s messaging and promotions, a marketing team can successfully show an increase in leads and revenue.

Social media is a hot spot for customer service. Brands can easily tap into how the public is feeling and responding to the brand and its initiatives. Social media can lead to valuable information that can help companies meet the needs and wants of their customers, while monitoring their competitors.

PROMOTION STRATEGIES

CAMPAIGN TIMELINE EXAMPLE

CONTENT MARKETING GOALS EXAMPLE

PUBLISHING SCHEDULE EXAMPLE

Daily Activities

  1. Research post
  2. Produce post
  3. Visitor feedback
  4. Photo content
  5. Social media engagement
  6. Content updates

Weekly Activities

  1. Analytics report
  2. Team brainstorms
  3. Analytics report
  4. Team brainstorms
  5. Analytics report
  6. Team brainstorms

Monthly Activities

  1. Plan for new tactics
  2. Evaluation plan

CONTENT MEASUREMENT EXAMPLE

CONTENT MEASUREMENT EXAMPLE

“Content helps achieve business objectives, not content objectives.”
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