Defining the Audience
Precise target audience helps
you create and deliver content
effectively.
Social media is a great tool to generate leads for increased revenue. By raising increased awareness of a brand’s messaging and promotions, a marketing team can successfully show an increase in leads and revenue.
Social media is a hot spot for customer service. Brands can easily tap into how the public is feeling and responding to the brand and its initiatives. Social media can lead to valuable information that can help companies meet the needs and wants of their customers, while monitoring their competitors.
PROMOTION STRATEGIES
CAMPAIGN TIMELINE EXAMPLE
CONTENT MARKETING GOALS EXAMPLE
PUBLISHING SCHEDULE EXAMPLE
Daily Activities
Research post
Produce post
Visitor feedback
Photo content
Social media engagement
Content updates
Weekly Activities
Analytics report
Team brainstorms
Analytics report
Team brainstorms
Analytics report
Team brainstorms
Monthly Activities
Plan for new tactics
Evaluation plan
CONTENT MEASUREMENT EXAMPLE
CONTENT MEASUREMENT EXAMPLE
“Content helps achieve business objectives,
not content objectives.”