PPC Management
Infinitelabs Digital's PPC Management services are designed to enhance your online advertising projects
Pay-per-click (PPC) advertising is the basis of modern-day digital marketing, offering
businesses a direct path toward targeted audiences and delivering immediate results.
Our APPROACH. Our APPROACH. Our APPROACH.
How we go about accomplishing it:
Campaign Setup
Our experts design and set up PPC campaigns across various platforms like Google Ads, Bing Ads, and social media channels to maximize reach.
Customized Strategies
Customized PPC strategies that meet with your business goals and target audience ensure optimal results.
Keyword Research
In-depth keyword research identifies high-performing keywords relevant to a particular niche, ensuring the ads are visible to the right audience.
Ad Creation
Compelling ad copy and visually appealing creatives are crafted to engage users and drive conversions effectively.
Bid Management
Continuous bid monitoring and optimization ensure optimal ad placement while maximizing ROI.
Tracking and Reporting
Transparent reporting and analytics provide insights into campaign performance, allowing for data-driven decision-making and continuous improvement.
Ongoing Optimization
Constant monitoring and fine-tuning of campaigns ensure they stay aligned with changing market dynamics and business objectives.
Mastering Your PPC Management Journey
Our PPC Management process is designed to maximize your ad spend and drive targeted traffic
to your business. We take you through each step, ensuring transparency and effectiveness at
every stage.
Initial Consultation and Goal Setting
We begin with a thorough consultation to understand your business goals and target audience.
Keyword Research and Strategy Development
Our team conducts extensive keyword research to identify the most effective terms for your campaigns.
Campaign Launch and Monitoring
Once your campaign is live, we continuously monitor its performance to ensure optimal results.
Explore our visual showcase of
PPC Management success
Sports Nutrition & Health Supplements in USA
The Approach:
To define our strategy, we began by analyzing Supplement brands’ target market, customer behavior, and competitive landscape on Amazon. Based on these insights, we implemented the following key strategies:
We identified the key customer personas for Supplement brands products using data from Amazon Analytics.
Created enhanced A+ content, professional product images, and optimized bullet points and descriptions to address customer pain points and increase engagement.
We conducted market research to identify the most competitive categories and opportunities for Supplement brands’ new product launches.
Developed a structured, multi-phase launch strategy to ensure new products were positioned for maximum visibility and impact from day one.
We conducted market research to identify the most competitive categories and opportunities for Supplement brands’ new product launches.
Continuously optimized PPC bids and created promotional content to enhance visibility and maintain consistent engagement across Amazon’s ecosystem.
We ran A/B tests on product titles, images, and descriptions to identify the best-performing combinations and boost conversion rates.
Implemented “Subscribe & Save” options, offering recurring discounts to loyal customers, driving long-term sales growth.
Challenges:
While Supplement Brand is well-established in the sports nutrition market, its Amazon presence was primarily driven by third-party sellers. This resulted in inconsistent customer experiences and listings that did not fully meet the brand’s standards.
It had several new products lined up, but lacked a structured strategy to successfully launch them in Amazon’s competitive marketplace and capture significant market share.
There were no effective Pay-Per-Click (PPC) campaigns in place to drive traffic, compete with major brands, or defend against competitors, which limited visibility and growth.
Although repeat customers were familiar with brand, the conversion rates for new customers were suboptimal, leaving significant potential untapped for increasing conversions.
Increase in Sales
Compared to the last 90 Days, sales have increased by 95.15%.
New Customers Growth
New-to-brand customers surged by over 600% from July to September 2024.
Company Days
Successfully managed since July 1, 2024.
The Impact
Our strategy led to significant growth for Supplement brand from July to September 2024. Sales surged by 95.15%, with orders up 275%. New customers grew by 611.76%, and repeat customers increased by 218.18%, reflecting stronger customer loyalty and retention.
Discover more
Projects we are proud of!
Customer Testimonials
See what our clients are saying about us!
4.8/5
More than +120 customers
- Dr. Tara Griffin, DMD
- Sleep Solutions Center
- Rich Gaspari
- Gaspari Nutrition
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digital success?
