We are the Brand Makers of Orlando, Florida. We launch new brands, refresh existing ones, and create innovative, engaging customer experiences.
Get With The Times
The world isn’t just going digital, it’s already there. Full of potential and full of unknowns, a brand needs a plan when entering this new world. A digital marketing plan doesn’t need to be complex, but it does need to be cohesive. A united brand with a united voice across these mediums is not a luxury―in today’s marketplace, it is a necessity. We are about to view concrete descriptions of how video, social, mobile, and pay-per-click (PPC) marketing have become the pillars of a cohesive digital plan. Unlike the marketing channels of the past (where a wide net was cast in hopes of catching customers) these digital opportunities provide reach and precision.
Pay Per Click
In the span of 19 years, Google has grown from a small internet start up to one of the most powerful companies in the world. Google earns their money by serving ads to the internet world. In 2016, Google’s ad revenues totaled 79.38 billion dollars. That year, advertising accounted for the majority percent of the online company’s total revenues. They have created the most comprehensive, targeted, tactics-based ad serving platform among their search engine competitors– Google Adwords.
This powerful Pay-Per-Click tool is the engine that fuels their rapid growth and the growth of a multitude businesses, which have made the leap online.
It can be targeted by location, from whole countries to square kilometers. It can change based on subtle differences in how a user searches. The messaging can be changed; then the performance of the different ads can be tracked and tested against each other.
Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Many of these searches are the initial foray a consumer makes to find out about a product or service.
What PPC search ads do is reach this potential customer at the very beginning of the sale process, and, coupled with advanced website analytics, guide the consumer all the way to a sale, sometimes over the span of multiple searches and days.
We create impactful digital products and services, help organizations to align around customer focus, and help build internal design capabilities.
- Product design
- Product development
- Organization design
PPC is a search engine marketing form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
This “Display” PPC ad refers to the fact that it is a graphic ad, and that it is shown on display networks. Websites make their money by selling ad space just like print media does.
We make connections.
Fresh ideas. Thoughtful design. Measurable results.
With the help of Infinite Labs Digital, we created what I feel is the best fitness lifestyle magazine available.
We are taking all we have learned from launching and branding our own company and sharing it with other growing companies.
They have been amazing to work with and have offered a full service strategic marketing approach that reaches every corner of our company. Since launching our new website, 6 months ago, we have seen exponential growth, including 3M page views in a very short time. We have seen growth in sales, growth in page views and even reduced bounce rates on our website.