B2C consumers are more likely to buy from companies that offer custom content.
Consumers prefer informational articles to advertisement.
ORGANIC SEARCH MARKETING
Keyword Research and Content Development
Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject.
Search Engine Optimization
SEO is organic search results that are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to them being advertisements.
PREMIUM CONTENT CREATION
Content Strategy Development
Content should be at the core of your marketing. Content marketing is a strategic marketing approach focused on your niche.
Competitive Content Analysis
You can't let the competition dictate your strategy, but you need to know how they're positioned.
Content Inventory & Audits
A content inventory is the process and the result of cataloging the entire contents of a website. An allied practice—a content audit—is the process of evaluating that content. They are often conducted in tandem.
Editorial Calendar Development
An editorial calendar is a schedule of content to be produced and delivered to your audience through different channels over a specified timeline.
Data Visualization Projects
B2C business decision makers say branded content helps their consumers make better purchasing decisions.
Social Media Promotions
E-mail Newsletter Marketing
Paid Content Amplification
Content Outreach Campaigns
Content marketing is growing. Here are some reasons why companies should consider brand campaigning:
Risk Mitigation Develop trust with information that helps direct customer decisions.
Lead Generation Content drives traffic, as well as captures leads via form
Lead Nurturing Strong content will educate and inform, developing a robust lead nurturing technique.
Lead Scoring Based on how prospects interact with the content and campaigns.