Supplement Company
Sports Nutrition & Health Supplements in USA
AMAZON CASE STUDY
0
% Increase in Sales
Compared to the last 90 Days, sales have increased by 95.15%.
+
0
% New Customers Growth
New-to-brand customers surged by over 600% from July to September 2024.
0
+ Days Supplement Company
Successfully managed since July 1, 2024.
IMPROVING CUSTOMER EXPERIENCE
- While Supplement Brand is well-established in the sports nutrition market, its Amazon presence was primarily driven by third-party sellers. This resulted in inconsistent customer experiences and listings that did not fully meet the brand’s standards.
NEW PRODUCT LAUNCHES
- It had several new products lined up, but lacked a structured strategy to successfully launch them in Amazon's competitive marketplace and capture significant market share.
PPC CAMPAIGN OPTIMIZATION
- There were no effective Pay-Per-Click (PPC) campaigns in place to drive traffic, compete with major brands, or defend against competitors, which limited visibility and growth.
CONVERSION RATE
- Although repeat customers were familiar with brand, the conversion rates for new customers were suboptimal, leaving significant potential untapped for increasing conversions.
The Challenges
The Approach
To define our strategy, we began by analyzing Supplement brands’ target market, customer behavior, and competitive landscape on Amazon. Based on these insights, we implemented the following key strategies:
MARKETING & DESIGN
- We identified the key customer personas for Supplement brands products using data from Amazon Analytics.
- Created enhanced A+ content, professional product images, and optimized bullet points and descriptions to address customer pain points and increase engagement.
NEW PRODUCT LAUNCHES
- We conducted market research to identify the most competitive categories and opportunities for Supplement brands’ new product launches.
- Developed a structured, multi-phase launch strategy to ensure new products were positioned for maximum visibility and impact from day one.
ADVERTISEMENT & PPC
- We conducted market research to identify the most competitive categories and opportunities for Supplement brands’ new product launches.
- Continuously optimized PPC bids and created promotional content to enhance visibility and maintain consistent engagement across Amazon’s ecosystem.
CONVERSION RATE OPTIMIZATION
- We ran A/B tests on product titles, images, and descriptions to identify the best-performing combinations and boost conversion rates.
- Implemented “Subscribe & Save” options, offering recurring discounts to loyal customers, driving long-term sales growth.
- Analyzed customer behavior trends and adjusted product listings to stay in line with Amazon best practices, ensuring higher customer conversion rates.
The Impact
Our strategy led to significant growth for
Supplement brand from July to September 2024.
Sales surged by 95.15%, with orders up 275%.
New customers grew by 611.76%, and repeat
customers increased by 218.18%, reflecting
stronger customer loyalty and retention.
Tagline
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+1 407-287-6687