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Infinitelabs Digital understands the power of compelling and engaging content in attracting, engaging, and retaining your target audience. Our content development services are designed to help you achieve your marketing and business goals through high-quality, relevant, and value-adding content.
Engagement Rate
The engagement rate increased to 760, showing a significant improvement from the previous month’s rate of 42.97%. This jump highlights that the content resonated more with the audience, leading to better interactions, likes, comments, and shares.
Impressions
Total impressions were 290,551, achieving 78.68% of the end-of-quarter (EOQ) goal and 41.76% of the end-of-year (EOY) goal.
Impressions
Total impressions were 290,551, achieving 78.68% of the end-of-quarter (EOQ) goal and 41.76% of the end-of-year (EOY) goal.
Follower Growth
Impressions
Engagement Rate
Platform: Instagram
Engagement Rate: 12.815%
Platform: Tiktok
Watched Full Video: 66.67%
Platform: Tiktok
Reached Audience: 1.6k
Dominance for Essential keyword | Sleep Solution Clinic
Keyword Focus:
Cpap alternatives
Ranking Improvement:
- July 26th: No visibility.
- September 16th: Achieved #1 position within a 4-mile radius.
Impact:
Securing the top spot for this crucial keyword directly supports Sleep Solution Clinic' core products and services, driving targeted traffic and potential conversions.
Before:
After:
Supplement Company
Significant Growth in Visibility
Supplement Brand saw a 171% increase in impressions, which highlights improved keyword ranking and broader reach. This is indicative of better content optimization, SEO improvements, and increased visibility in search results.
Increased Engagement
The 154% growth in clicks shows that more users are interacting with Supplement Brand content, likely due to improved relevancy and more targeted keywords.
CTR and Position Insights
The Click-Through Rate (CTR) saw a slight drop from 1.9% to 1.8%, signaling potential opportunities to optimize meta descriptions, titles, and content for better engagement.
Sports Nutrition & Health Supplements in USA
The Approach:
To define our strategy, we began by analyzing Supplement brands’ target market, customer behavior, and competitive landscape on Amazon. Based on these insights, we implemented the following key strategies:
We identified the key customer personas for Supplement brands products using data from Amazon Analytics.
Created enhanced A+ content, professional product images, and optimized bullet points and descriptions to address customer pain points and increase engagement.
We conducted market research to identify the most competitive categories and opportunities for Supplement brands’ new product launches.
Developed a structured, multi-phase launch strategy to ensure new products were positioned for maximum visibility and impact from day one.
We conducted market research to identify the most competitive categories and opportunities for Supplement brands’ new product launches.
Continuously optimized PPC bids and created promotional content to enhance visibility and maintain consistent engagement across Amazon’s ecosystem.
We ran A/B tests on product titles, images, and descriptions to identify the best-performing combinations and boost conversion rates.
Implemented “Subscribe & Save” options, offering recurring discounts to loyal customers, driving long-term sales growth.
Challenges:
While Supplement Brand is well-established in the sports nutrition market, its Amazon presence was primarily driven by third-party sellers. This resulted in inconsistent customer experiences and listings that did not fully meet the brand’s standards.
It had several new products lined up, but lacked a structured strategy to successfully launch them in Amazon’s competitive marketplace and capture significant market share.
There were no effective Pay-Per-Click (PPC) campaigns in place to drive traffic, compete with major brands, or defend against competitors, which limited visibility and growth.
Although repeat customers were familiar with brand, the conversion rates for new customers were suboptimal, leaving significant potential untapped for increasing conversions.
Increase in Sales
Compared to the last 90 Days, sales have increased by 95.15%.
New Customers Growth
New-to-brand customers surged by over 600% from July to September 2024.
Company Days
Successfully managed since July 1, 2024.
The Impact
Our strategy led to significant growth for Supplement brand from July to September 2024. Sales surged by 95.15%, with orders up 275%. New customers grew by 611.76%, and repeat customers increased by 218.18%, reflecting stronger customer loyalty and retention.
- All
- DPC
- Functional Sports Medicine
- Gaspari Nutrition
- Infinite Labs
- IV Lounge
- Sleep Solution Center
- YMD
Customer Testimonials
See what our clients are saying about us!
4.8/5
More than +120 customers
- Dr. Tara Griffin, DMD
- Sleep Solutions Center
- Rich Gaspari
- Gaspari Nutrition
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