Fitness, Health and Wellness Magazine

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process

We partnered with the Editor in Chief, Dr. Thomas Fisher, to create a premier fitness publication. Along with the creation of the magazine, Infinite Labs Digital manages content on all digital platforms, as well as revenue generating advertising space management.

Originally created as a resource directed towards a hardcore bodybuilding community, Muscle Media evolved into a more well-rounded publication by targeting broader lifestyle topics.

WEBSITE DEVELOPMENT

  • Information Architecture
  • COS & CMS Development
  • UX Design
  • Search Engine Optimization
  • Website Design
  • Direct Download

BRANDING

  • Logo/Corporate Identity

ADVERTISING

  • Web Banners
  • Social Media Marketing

TECHNOLOGY

  • OSX/Android Mobile App
  • Apple News Integration

DESIGN

  • Cover to cover design

A Word From Muscle Media Magazine: 

With the help of Infinite Labs Digital, we created what I feel is the best fitness lifestyle magazine available.

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An article from Muscle Media Magazine

process

01.

We create a bi-monthly publication available for download on the website and mobile applications.

03.

Content is added to the website and optimized to drive traffic and create a targetable audience.

02.

Articles are added to Apple News and shared across social media daily.

04.

Traffic is closely monitored allowing ad sales across all of the magazine’s platforms.
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With the help of Infinite Labs Digital, we created what I feel is the best fitness lifestyle magazine available.

~Dr. Tom Fisher, PhD, LMHC, CSCS

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if you do it right, it will last forever.

We focus on purpose, progress, and impact. Our approach is flexible and based on rapid design iterations driven by insights, prototyping, and continuous validation
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